Faust's previous experience on shows like The Powerpuff Girls and Foster's Home for Imaginary Friends led to her developing a show that would have cross-generational appeal to young girls and the parents that would watch the show with them. In 2010, Hasbro aimed to relaunch the My Little Pony line, following the success of the re-envisioning of the Transformers franchise, and brought in animator Lauren Faust as the creative developer for the show in addition to developing the looks and characters to be featured in the toy line, Faust was also tasked with creating a new tie-in show to provide programming for its new cable network, The Hub (jointly owned with the Discovery Channel).
Hasbro's My Little Pony franchise, started in the 1980s, has had several animated television series and direct-to-video movies to help promote and sell the associated toy line collection over the years, there have been four "generations" of designs and associated characters and settings.
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